Sell successfully with Davies and Harrison
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Sell your off-plan property in Dubai
Selling an off-plan property in Dubai takes more than uploading a listing. It requires a clear strategy, market expertise, and precise execution. At Davies & Harrison, we take the time to understand your goals and the distinct value of your unit. Through data-backed pricing, tailored marketing and a targeted sales approach, we connect you with qualified buyers and work to secure the best possible outcome.



Off-Plan Specialists
Receive strategic advice from a specialist advisor who guides you at every stage of the resale journey.
Expert Valuation
We provide data-driven, investor-focused valuations that reflect current market conditions, developer track records, and buyer demand.
Targeted Marketing
Your property is presented through high-impact, tailored campaigns designed to highlight its unique features and investment appeal, and attract the most relevant buyers.
Qualified Buyer Network
Gain access to our curated database of active buyers including investors, end-users, and high-net-worth individuals seeking premium off-plan opportunities in Dubai.
End-To-End Support
From listing to transfer, we manage every detail with full transparency, ensuring a hassle-free and compliant transaction.
STEP-BY-STEP SALES PROCESS
9 Steps to a Successful Sale
A successful, profitable sale within the desired time frame depends on several factors. Our proven process is designed to simplify the journey while protecting your position and unlocking your property’s real value.
Consultation
Valuation
Preparation
Review
Marketing
Pitch
Reporting
Contract
Support

Personal Consultation
We begin with a one-on-one consultation to understand your goals, timeline, and property details. Our advisors assess your unit’s resale eligibility and provide strategic insights.

Expert Valuation
Using real-time market data and project-specific insights, we determine your property’s market value and recommend a pricing strategy that appeals to serious buyers.

Listing Preparation
We design a custom PDF brochure highlighting your unit, project features, payment plan, and buyer benefits, along with original developer materials to support the sale.

Documentation Review
We ensure your documents—SPA, payment receipts, Oqood, ID, and NOC eligibility—are complete and aligned with resale requirements.

Targeted Marketing
Your listing is promoted through curated campaigns across our investor database, digital platforms, and exclusive off-market channels to attract qualified interest.

The Pitch
We conduct virtual or in-person presentations for off-plan properties, highlighting key features and investment case while guiding pre-qualified buyers through the process.

Transparent Reporting
Receive regular updates with buyer feedback, market insights, and activity reports to stay informed and in control throughout the selling process.

Negotiation and Contract Handling
We manage offers, negotiate prices, and handle all documentation, including MOU preparation and the NOC/DLD process, to protect your interests.

After-Sales Support
Even after closing, we assist with final formalities, keep you updated on market trends, and support your next real estate decision.
1 out of 9
Consultation

Personal Consultation
We begin with a one-on-one consultation to understand your goals, timeline, and property details. Our advisors assess your unit’s resale eligibility and provide strategic insights.
Valuation

Expert Valuation
Using real-time market data and project-specific insights, we determine your property’s market value and recommend a pricing strategy that appeals to serious buyers.
Preparation

Listing Preparation
We design a custom PDF brochure highlighting your unit, project features, payment plan, and buyer benefits, along with original developer materials to support the sale.
Review

Documentation Review
We ensure your documents—SPA, payment receipts, Oqood, ID, and NOC eligibility—are complete and aligned with resale requirements.
Marketing

Targeted Marketing
Your listing is promoted through curated campaigns across our investor database, digital platforms, and exclusive off-market channels to attract qualified interest.
Pitch

The Pitch
We conduct virtual or in-person presentations for off-plan properties, highlighting key features and investment case while guiding pre-qualified buyers through the process.
Reporting

Transparent Reporting
Receive regular updates with buyer feedback, market insights, and activity reports to stay informed and in control throughout the selling process.
Contract

Negotiation and Contract Handling
We manage offers, negotiate prices, and handle all documentation, including MOU preparation and the NOC/DLD process, to protect your interests.
Support

After-Sales Support
Even after closing, we assist with final formalities, keep you updated on market trends, and support your next real estate decision.
FREQUENTLY ASKED QUESTIONS
How to Sell an Off-Plan Property
Yes, provided you meet the developer’s minimum payment threshold (usually 30–50%) and receive a No Objection Certificate (NOC) to assign the property. We confirm eligibility upfront and manage the entire assignment process on your behalf.
The best time to sell an off-plan property often depends on how far along the payment plan stands and where the project sits in the construction timeline. Investor appetite tends to increase as handover nears, but factors such as developer launches, pricing trends, and global sentiment all influence outcomes. Currently, Dubai’s property market is strong, with transaction volumes and values at record levels, making it an opportune time to sell.
Timelines vary based on pricing, presentation, and demand. Properties that are priced accurately and presented professionally tend to sell faster. Overpricing or poor presentation may lead to extended time on market. At Davies & Harrison, we use DLD data, market analytics, and project-specific intelligence to price correctly from day one and attract serious buyers early.
Working with a qualified, RERA-licensed agent ensures your sale is handled professionally from valuation to closing. At Davies & Harrison, we provide accurate pricing, high-quality marketing, buyer screening, skilled negotiation, and full transaction management, removing complexity and helping you maximise your return.
To sell your property, you’ll typically need:
- Sales & Purchase Agreement (SPA) and Payment Receipts
- Oqood Certificate (if issued)
- No Objection Certificate (NOC) and related developer paperwork
- Emirates ID and Passport
- Visa (if applicable)
Additional documents may be required depending on the developer and project.
No. Dubai currently does not charge capital gains tax or income tax on property sales. Sellers retain the full sale proceeds, making Dubai one of the most tax-efficient markets globally.
Once a Memorandum of Understanding (MOU) is signed, the full transfer process - including No Objection Certificate (NOC) issuance, and Dubai Land Department (DLD) transfer - typically takes 2 to 6 weeks, depending on the developer’s internal process, financing (if applicable), and the completeness of documentation from both parties.
Off-plan resales are typically purchased by two main groups: investors and end users. Some investors seek units in developments that have reached key construction milestones, reducing risk while securing properties in sold-out projects and positioning for rental yield post-handover. End users often seek resales within 6 to 12 months before completion, allowing time to plan their move and arrange mortgage financing for the final payment. At Davies & Harrison, we pre-qualify all buyers to ensure they meet developer requirements and are ready to proceed.
Contact your personal advisor
Get in touch with our expert advisors for tailored insights and premium investment recommendations.
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Contact Us
API World Tower, Sheikh Zayed Road, Dubai
+971 58 180 0505
info@daviesandharrison.com